Latest Articles & Industry Insights
Discover expert insights and trends in marketing with Robert Russo, a seasoned digital marketing consultant known for driving business growth through cutting-edge strategies.
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Voice Search Optimization: Why Your Ecommerce Store Shouldn’t Ignore It
You’re elbow-deep in flour, attempting to bake sourdough bread (thanks, pandemic hobbies), when you realize you’re out of yeast. Instead of wiping your hands to type…
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How AI Can Save Your Sanity (And Your Business)
Running a small business sometimes feels like juggling flaming torches while riding a unicycle. Between managing inventory, answering customer emails at midnight, and trying to remember…
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Building Credibility as a New Coach: Steps to Establish Trust and Authority
So, you’ve decided to take the plunge into the world of coaching. Congratulations! You’re about to embark on an exciting journey of helping others achieve their…
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Interactive Emails: Transforming Static Campaigns into Dynamic Experiences
Hold onto your inboxes, folks, because the world of email marketing is getting a serious makeover, and it’s anything but boring! Gone are the days of…
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How to Use Spotify, TuneIn, and Pandora for Targeted Audio Advertising
You’re cruising down the highway, belting out your favorite tune, when suddenly, an ad catches your ear. It’s not just any ad; it’s speaking directly to…
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Content Experimentation in 2025: Breaking Brand Consistency to Drive Engagement
Remember when consistency was the holy grail of brand marketing? Well, buckle up, because 2025 is shaking things up in a big way. As a digital…