Category: Digital Marketing
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Let’s address the unspoken terror of live shopping: staring into your phone’s camera while 200 strangers watch you fumble with a product label. Been there. But here’s the truth: live shopping isn’t just for influencers or mega-brands. Small businesses are raking in sales with virtual pop-ups—think flash mobs, but with less dancing and more “Add to Cart”…
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Most likely your product photos are fine. But let’s be real—they’re probably about as exciting as a Zoom meeting on a Friday afternoon. Meanwhile, your customers are out here snapping iPhone pics of your product that belong in the Louvre. (Shoutout to Karen from Nebraska who styled your candles with a vintage typewriter and made your brand…
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If your ecommerce strategy doesn’t include short-form video, you’re basically leaving money in a dumpster. Between TikTok’s trend crazes, Instagram’s ~aesthetic~ Reels, and YouTube Shorts’ sneak attacks, it’s a jungle out there. But here’s the good news: you don’t need Spielberg-level skills to win at short-form video. You just need to know where to aim. The Short-Form…
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You’re elbow-deep in flour, attempting to bake sourdough bread (thanks, pandemic hobbies), when you realize you’re out of yeast. Instead of wiping your hands to type a clunky search, you yell, “Hey Google, where can I buy yeast near me?” Seconds later, your voice assistant suggests a local grocery store—and even adds a coupon. Magic?…
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Running a small business sometimes feels like juggling flaming torches while riding a unicycle. Between managing inventory, answering customer emails at midnight, and trying to remember if you’ve eaten lunch (spoiler: you haven’t), it’s easy to feel overwhelmed. As a Shopify store owner myself, I’ve been there—staring at my screen at 2 a.m., wondering if…
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Hold onto your inboxes, folks, because the world of email marketing is getting a serious makeover, and it’s anything but boring! Gone are the days of yawn-inducing static emails that make you want to hit “delete” faster than you can find the unsubscribe button. Today, we’re diving headfirst into the exciting realm of interactive emails…
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You’re cruising down the highway, belting out your favorite tune, when suddenly, an ad catches your ear. It’s not just any ad; it’s speaking directly to you, almost as if it knows your deepest desires (or at least your shopping habits). Welcome to the world of targeted audio advertising! As a digital marketer who’s seen…
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Remember when consistency was the holy grail of brand marketing? Well, buckle up, because 2025 is shaking things up in a big way. As a digital marketer who’s seen trends come and go faster than my coffee gets cold, I can tell you that the winds of change are blowing strong in the content marketing…
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Remember the days when waiting a week for your online order was considered normal? Well, those days are long gone, my friends. As we zoom into 2025, customer expectations have skyrocketed faster than my caffeine intake on a Monday morning. But fear not, fellow business owners and e-commerce enthusiasts! I’m here to guide you through…
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You find yourself scrolling through your favorite social media app when suddenly, you’re bombarded with ads for what seems like the millionth online store selling… well, everything. Sound familiar? As someone who’s been in the digital marketing game for years, I can tell you that this scenario is becoming increasingly common. With over 400 new…