Category: Digital Marketing
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It’s almost 2025. The year we thought we’d have flying cars and robot butlers. While we’re not quite there yet, we do have something equally exciting (and slightly terrifying) in the world of marketing: AI-driven personalization. As a marketer who’s been in the trenches, I can tell you that this technology is like having a…
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You’re scrolling through your phone, thumb moving at lightning speed, when suddenly a 15-second video catches your eye. Before you know it, you’ve watched it three times and shared it with your friends. Sound familiar? Welcome to the world of short-form video, the reigning champion of digital marketing in 2025. The Short and Sweet Revolution…
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Picture this: It’s a typical Monday morning in 2025, and you’re sipping your coffee (or maybe that futuristic green juice that’s all the rage now). You sit down at your desk, ready to tackle your content marketing to-do list. But instead of staring at a blank page, wondering where to start, you simply input a…
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As we approach 2025, the landscape of media buying is undergoing a dramatic transformation. With technological advancements and changing consumer behaviors, marketers are adapting their strategies to stay ahead of the curve. Let’s dive into some of the key trends that are shaping the future of media buying. The Rise of Programmatic Advertising Gone are…
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Picture this: It’s a chilly Tuesday morning in 2025, and you’re scrolling through your favorite shopping app while sipping your perfectly brewed coffee (thanks, smart coffee maker!). Suddenly, an ad pops up for a cozy sweater in your favorite color, style, and size. It’s like the app read your mind! Well, welcome to the world…
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Remember when social media was just for sharing cat videos and arguing with strangers? Those days are long gone. Welcome to the era of Social Commerce 3.0, where your favorite platforms are transforming into virtual shopping malls faster than you can say “add to cart.” Let’s face it: scrolling through TikTok or Instagram has become…
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As a digital marketer, few things are more frustrating than pouring your heart and soul (not to mention your budget) into a paid advertising campaign, only to struggle to quantify its true impact. Attribution – the process of assigning credit for a conversion or sale to the various touchpoints along the buyer’s journey – has…