Latest Articles & Industry Insights

Discover expert insights and trends in marketing with Robert Russo, a seasoned digital marketing consultant known for driving business growth through cutting-edge strategies.

Digital Marketing, E-Commerce, Social Media

Live Shopping 101: How to Host Virtual Pop-Ups That Sell Out

Let’s address the unspoken terror of live shopping: staring into your phone’s camera while 200 strangers watch you fumble with a product label. Been there. But…
E-Commerce, Tools

Post-Purchase Perfection: How to Turn “Your Package Has Arrived” into “Cha-Ching!”

Let’s talk about the most underrated email in your arsenal: the delivery confirmation. Right now, it’s probably as exciting as a receipt from the dentist. “Your order…
E-Commerce, Paid Media, Social Media

Niche Social Commerce Platforms: How Pinterest and Telegram Are Stealing Market Share

While we’ve all been obsessing over Instagram Reels and TikTok trends, Pinterest and Telegram have been quietly pilfering potential sales. It’s like that time I spent…
Digital Marketing, E-Commerce, Social Media

UGC Hacks: How to Turn Customer Selfies into Sales Gold

Most likely your product photos are fine. But let’s be real—they’re probably about as exciting as a Zoom meeting on a Friday afternoon. Meanwhile, your customers are out…
E-Commerce, Tools

Interactive Content 2.0: Using AR and Quizzes to Slash Ecommerce Returns

Let’s talk about the elephant in the ecommerce room: returns. They’re the uninvited party guest who shows up unexpectedly and ruins all the fun. One of…
Digital Marketing, E-Commerce, Social Media

Short-Form Video Domination: Strategies for Driving Sales on TikTok, Reels, and YouTube Shorts

If your ecommerce strategy doesn’t include short-form video, you’re basically leaving money in a dumpster. Between TikTok’s trend crazes, Instagram’s ~aesthetic~ Reels, and YouTube Shorts’ sneak attacks, it’s…